Davis was pumped, but he said he’d be a lot happier if they signed Dwight Howard, too.All things considered, however, it was a good Thursday for the Rockets’ new media partners, Clear Channel Radio and Comcast SportsNet Houston. Sports Business 101 dictates the best way to launch a new channel or a new stadium is to sign a marquee player, and Lin’s signing coincides with the Rockets’ efforts to sign sponsors and radio affiliates to join their new flagship, KBME (790 AM), and as CSN Houston lobbies cable systems for carriage.”It will definitely have a positive impact, especially since this is the rollout of a new regional sports network, so the timing is very good,” Chris Bevilacqua, founder of Bevilacqua Media Co. And media rights adviser to the Pac 12, Big 12, NHL and other leagues, said in an e mail.”Lin will bring real excitement and visibility to CSN’s distribution and advertising sales efforts.”Lin’s presence will almost certainly boost Nielsen ratings, which will boost ad revenue, which in turn will boost the Rockets and Astros, who together own 77.3 percent of CSN Houston.It could help bring reluctant cable systems into line in the Rockets’ core telecast area, which includes the Designated Market Areas of Houston, Beaumont Port Arthur, Victoria, Lufkin Nacogdoches, Bryan College Station and Lake Charles, extending in a radius of 150 miles, as the team moves to its new home for the 2012 13 season.Another key question is whether even in areas where Rockets games cannot be seen live, Linsanity will be sufficient to convince cable operators in, say, Austin or Corpus Christi to pick CSN Houston so fans can follow the network’s Rockets news and feature shows.”There are Rockets fans throughout our five state region and the nation and anybody who is a Rockets fan is going to want to know and see what is happening not just with Jeremy but with the team,” said Matt Hutchings, president of CSN Houston.
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